Step away from the Snake-Oil
I see this ALL THE TIME.
“3 secrets to unlocking your wildest sexual fantasies”
“7 tips to making people give you their money”
“41 tales of the Arabian Nights”
Ok, so the last one was a shill… it is really 1001 Arabian Nights and the first two were paraphrased. But honestly, if you’re marketing yourself, I would RATHER someone figure I’m smarter than to think that there is any real “instant success” formula any more than real instant coffee.. COME ON look how little respect Sanka gets? AND I’d much rather someone honestly say “yeah, this workshop is about how to get people to give you their money” than teach me some fluffed up Law of Attraction we’ve seen canned and re-canned.
Maybe I’m coming across as a little harsh here, and if you’re getting into the industry because you actually want to HELP people, chances are there is something unique about you, and it isn’t your ability to spell the words “transformational” or “authentic.” (If you don’t know what I mean, feel lucky: you’ve been spared the woo-woo.)
But even as I’m coaching clients, I’m still getting requests from “heart based professionals” (like therapists and coaches) to help them with writing web & marketing copy.
Wanna know why? Because whether I’m writing marketing copy, or helping guide you along your path: all the details need to come from who you are… not from what someone is trying to brainwash you into. When we’re done working together, my goal is for you come away with something real, that you can be proud of.
That marketing hype? We both know you, and your clients are smarter than that, and I’m not afraid to call “Bull.” Why? You wouldn’t hire a personal trainer who didn’t care about you and let you pansy around, would you? You’d be wasting your money.
Gloves off..
Kaye
Have you really gotten nothing out of a free workshop? I have, and have started leading them. I guess there may be some that are just trying to milk money out of you, and there are others where we offer real value for free to give people a taste of what we have to offer, and those who want more time can sign up for more, the rest are free to walk away no hard feelings.
The folks at Rejuvenate Your Practice really encourage this kind of thing, and make sure we know that we MUST offer real value at the intro event, otherwise no one will sign up, and no-one will refer you to anyone.
Consequently, there are a TON of free workshops out there offering 3 keys and 7 secrets etc, that are actually quite useful and fun and free.
As to instant success? You’re an NLP master, right? You know as well as anyone a quick re-frame can make a HUGE difference.
Love you and your intention, just gotta inquire into what you’re getting at here
Thank you for your comment David!
Yes, there are LOTS of wonderful, free events that I recommend (and even attend myself). What I’ve seen (and my point here) is; that there are many wonderful, skilled healers & people who are getting lost, because they’re trying to fit themselves in with what they THINK the industry is asking from them to be “successful.”
STOP. It breaks my heart!
As you know, David, your clients who come to you, come to YOU because of who YOU are — as well as because of the wonderful service you offer. Not because they think they’re going to get McSuccess.
Thank you for reminding me about Rejuvenate Your Practice. They discuss this very problem: how do you market yourself from the heart, without sounding like snake-oil.
Warmly,
Kaye
Yeah, Nice post…Thank you for sharing some good things!! :-P